Coastal Braided Jute Runner Rug, Navy

At nuLOOM, we believe in the seamless integration of floor coverings and art, refusing to accept the notion that they must exist in separate spheres. Our brand was born out of a desire to defy the traditional boundaries of area rugs, offering a beautiful marriage of exceptional design and affordability.

We take great care to ensure that the images we present accurately depict the colors of our rugs. Please note that colors, sizes, and patterns may vary slightly depending on the craftsmanship and dimensions of the rug you select. Factors such as monitor resolutions and lighting can also contribute to minor variations in color. Each handmade rug is a unique creation, reflecting the individuality of the skilled artisan who crafted it. Such distinctive characteristics should not be mistaken for defects.

Upon unrolling your new rug, you may notice some creases, bunching, or folded corners. Rest assured that these imperfections will naturally diminish within 2 to 3 weeks as the rug settles into its new environment. To expedite this process, consider employing the following techniques:

Back Rolling: Unroll the rug with the backside facing up and then roll it back in the opposite direction. Leave it in this reversed position for a day or two until it flattens out. Heavy Objects: Place weighty furniture or objects on the affected areas for a day or two to encourage flattening. Heat: As a last resort, lay the rug on a sunlit, flat surface like a concrete driveway. Allow it to absorb the sun's heat for up to 2 hours, adjusting the duration as needed. Blow Dryer: If sunlight is not feasible, use a hair dryer on a medium setting to heat up and smooth out the creases, maintaining a safe distance to prevent damaging the backing.

Crafted from 100% jute in India, our natural fiber rugs embody a harmonious blend of style and durability. Whether adorning your living room, dining area, kitchen, or hallway, these rugs exude effortless sophistication. Measuring at a medium thickness of .35", each step on this rug offers a comforting touch.

Due to their composition of plant fibers, sprouting and debris may occur with our jute rugs. Simply trim any loose threads with scissors and regularly clean under the rug to maintain its pristine condition. Vacuum your rug 1-2 times per week on a low power setting, and spot clean with mild detergent as needed.

Bring home the perfect combination of elegance and resilience with our natural fiber rugs from nuLOOM.

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